ELECTROLUX 2009 DESIGN LAB CONTEST RULES
The global design competition is arranged by Electrolux. Participation is open to applicants from every country in the world who are registered undergraduate and graduate industrial design students. Registration is free and applicants must accept the competition conditions. By registering you accept the conditions below. Please observe–in particular– the conditions applicable to the intellectual property rights to the submitted competition entry (the “work”).
1. The theme for 2009: Designs for the Next 90 Years
The brief for the competition’s 7th edition is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades. The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization.
Awards and Acknowledgements
A jury will select 3 winning entries that will receive cash prize awards. The Design Lab has a First Prize of 5,000 Euro and a six-month paid internship at one of Electrolux’s global design centers. Second prize: 3,000 Euro. Third prize: 2,000 Euro. All cash prize awards include VAT.
A selected number of students (students are persons who are officially registered as undergraduate or graduate—Bachelor’s or Master’s degree—students with a university at the time of submission of the design idea), will have their idea developed into a 1:1 full scale model of their design. The finalists will be invited to London, England for the finals and be available September 23 & 24, 2009 for this purpose. An exhibition of the finalists’ entries will be shown during a press event in London. Afterwards, the exhibition will travel around the world.
3. The Jury and the Design Criteria
The jury is composed of experts and industry leaders. The jury will award designs and concepts which best meet the judging criteria mentioned in the brief. Submissions should be the applicant’s own creation, shall not currently be in production and shall not previously have been published or exhibited.
4. The Registration and Submission deadline
Applicant registration and submissions will be accepted through May 31, 2009.
5. Registration
Registration is open now, please fill in the form. The competition is an individual competition, meaning that group entries will not be accepted. Applicants are asked to submit only one solution.
6. Submit Your Entry
An individual can submit only one entry. But the school can send as many student contestants as they want.
7. The Contents of the Submission
One document with images and explanation in English of your concept including a brief description of the consumer insight (solution to consumer needs) that supports your work; pdf format only, max 2MB.
The original high-resolution image(s) will be requested if your work is short listed
If you win you will be asked to verify your attendance and your student credentials within 48 hrs of notification.
When submitting your idea you will verify that you have accepted the below conditions.
8. Intellectual Property Rights to the SubmissionThe applicant represents and warrants that the work submitted is his/her own creation and that the work does not include nor infringe any third party intellectual property rights.
The applicant grants Electrolux a non-exclusive territorially unrestricted right to use the work free of charge for evaluation purposes. The applicant grants to Electrolux an exclusive option to, before December 1, 2009 acquire the intellectual property rights to the work in accordance with the conditions in section 9. If Electrolux does not exercise the option, the intellectual property rights shall be vested in the applicant and the applicant shall be entitled to use his/her work after December 2, 2009.If and when Electrolux exercises its option, Electrolux and the applicant shall negotiate a reasonable price.
The applicant acknowledges that Electrolux shall not be put in a less favorable position than if the work had never been presented to Electrolux. The extensive design and development work carried out by Electrolux could touch upon the same or identical idea submitted as part of the work. Therefore, the applicant acknowledges that the know-how which is already within the Electrolux Group when the work was submitted or which at a later stage and independently from the work will be developed by Electrolux or which Electrolux otherwise benefits from can be used without restrictions, and that such use will not infringe the applicant’s intellectual property rights.
9. Assignment of Intellectual Property Rights if Electrolux Exercises its optionIf and when Electrolux exercises the option set forth in section 8 above, the applicant shall assign the intellectual property rights to the work on the conditions set forth below.
Legal title and any and all intellectual property rights in and to the work are finally and fully assigned and transferred to Electrolux.
The applicant represents and warrants that (i) the applicant is the sole owner of the work, (ii) the work has not been and will not be assigned or transferred, (ii) no licenses to the work have or will be granted and (iii) the work is and will remain free from any and all other encumbrances of whatever kind or nature.
The assignment and transfer shall include all methods and forms of use and exploitation, including any and all new technology and it shall not be limited in time or territory.
Electrolux may, in its sole discretion and without informing or consulting with the applicant, (i) change, alter, amend, add to, delete from and otherwise modify, including but not limited to, any and all cuts, edits, rearrangements and other alterations, additions and deletions, the works and (ii) assign and transfer or license the work.
Electrolux shall not be obliged to use, publish or otherwise communicate the work to the public. Electrolux may, in its sole discretion, take any and all measures to verify, document and protect its proprietary rights in and to the work, including, but not limited to, any and all filings and submissions with any registry or any other relevant authority. The applicant shall assist Electrolux in taking such measures.
The applicant waives any and all present and future claims for moral rights in and to the work, to the extent permissible under applicable law.
Electrolux shall in its sole discretion, have the right to defend, compromise and settle any third party claim relating to the work. The applicant shall cooperate fully with Electrolux in connection therewith.
The applicant shall immediately upon becoming aware thereof, notify Electrolux of any and all possible or alleged third party infringements on Electrolux’ exclusive right in and to the work as well as any and all third party claims in relation to the works.
10. No Reimbursement or Employment
Applicants are not entitled to any compensation or reimbursement for any costs. The applicant’s participation shall not constitute employment, assignment or offer of employment or assignment.
11. Use of the Applicant’s Personal Data Electrolux will use the personal data you submit in connection with the competition for the purpose of administering the competition and evaluating the work. In case you would have any questions with regard to the use of your personal data or would want us to correct your personal data, please contact
designlab@electrolux.se12. Non-disclosureThe applicant hereby undertakes to keep secret and not to disclose to any third party, and not to otherwise use, the work submitted under these Call for Entries and Competition Conditions.
The applicant acknowledges that any disclosure to third parties of the confidential ideas included in the work may jeopardize the possibilities for registering the intellectual property rights to the work. In the event that the applicant has disclosed any such confidential ideas to third parties before submitting the competition entry, the applicant undertakes to inform Electrolux immediately of the nature and extent of any such disclosure.
This non-disclosure undertaking shall remain valid until Electrolux informs the applicant that Electrolux will not exercise its option to acquire the intellectual property rights to the work according to section 8 above.
13. Commercial Authorization
By taking part in the competition, the finalists’ authorize Electrolux to use their surname, forename, university name, photo and idea for any commercial purposes.
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ELECTROLUX 2009 DESIGN LAB CONTEST RULES
Q. Who can participate in the competition?
A. Undergraduate and graduate industrial design students currently enrolled at a school or university.
Q. If I graduate in the spring of 2009 can I still participate in the competition?
A. Yes
Q. If I graduated in 2008, can I participate in the competition?
A. No
Q. How do I register my entry?
A. You register on the Electrolux Design Lab website.Go to the menu and select “This year’s competition 2009″… and then select “Registration”.
Q. What is the last day I can register my entry?
A. Sunday, May 31, 2009
Q. When will the finalists be announced?
A. Sometime in June, 2009
Q. When and where are the finals?
A. September 24, 2009, London, England
Q. What format should I send my presentation in?
A. PDF
Q. What should my presentation include?
A. Your presentation should include:
§ Your first and last name, contact details (email, mobile phone number), and university name.
§ A brief description of your concept or solution, i.e., how it works, its features, materials, colors; any research carried out, and the consumer need identified (.pdf format only, max 2MB).
§ Low-resolution images/sketches of the concept or solution.
§ NOTE: High-resolution images and a CAD file will be required for those entries selected as finalists.
Q. What is the brief and judging criterion?
A. The brief is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next 90 years. An international jury of designers and experts will judge the entries based on intuitive design, innovation, and consumer insight.
Q. What are the prizes?
A. First prize: 5,000 Euro and six-month paid internship at one of the Electrolux Group’s global design centers; Second prize: 3,000 Euro; Third prize: 2,000 Euro.
